Moves and wins roundup: Week of February 10, 2025

Chep Network has won the creative account for the food business Simplot, including brands such as Bird's Eye, John West, Leggo's, Chiko, Chicken Tonight, and Providore, in Australia, following a competitive pitch. The incumbent was VML. The contract starts in February, including strategic direction, ideation, and production for brand campaigns, product launches, and always-on activity.

Allegory, a new independent communications consultancy, launched in Australia. The agency is founded by Miriam Wells, David Radestock, Emma Bridgeman, Georgia Lawson, and Gabrielle Gray. The group brings together decades of experience at major agencies and global brands working across sectors including technology, government, NFP, retail, FMCG, finance and education. Wells was most recently chief creative officer of Ogilvy PR ANZ. Radestock was executive director at Icon Agency. Bridgeman, Lawson and Gray were also from Icon Agency. 

Dentsu India has promoted Sujata Dwibedy to CEO of Dentsu X, while Jose Leon takes on the role of CEO of the retail media business. Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu. Campaign India has more details on this story.

Ogilvy has elevated Sujoy Roy and Nitin Srivastava as chief creative officers for Ogilvy Gurugram, India. Roy joined the agency fresh out of college two decades ago and worked for three offices, Mumbai, Kolkata and Colombo, Sri Lanka. He now serves as senior executive creative director and head of design. Srivastava joined the agency over two decades ago and is currently the senior executive creative director and creative head (luxury and beauty) at Ogilvy North.

One Day will partner with creative innovation company RGA Australia to develop the brand’s strategy and identity. Launched in 2013 as an events brand, One Day Entertainment transitioned five years ago into artist and producer management. RGA will work closely with One Day to support its community-building efforts, define its unique brand relevance and amplify its presence. In May 2024, Universal Music Australia (UMA) announced a strategic relationship with One Day Recordings to support artist development and expand the reach of Australian talent on both domestic and global stages. 

DDB Group Melbourne has promoted its head of planning Matt Pearce, to chief strategy officer, effective immediately. Pearce joined DDB Melbourne in 2021, leading strategy across the DDB, Mango and Tribal teams. Before joining DDB, he worked at Fiftyfive5 and Clememger BBDO in Australia and AMV BBDO in London.

Virtue Asia has appointed Amos Mak as associate creative director. Mak joins Virtue Asia after six years at BBH Singapore where he was a senior art director. He has also held creative roles at DDB Singapore and Geometry Singapore. With a background in activation thinking and fusing creativity with experience-driven engagement, Mak has worked with brands including Samsung, Riot Games, Meta, Singtel, and UOB.  

​Western Digital, a leading innovator in the data storage industry, has appointed The Hoffman Agency as its PR agency of record for the Asia-Pacific region, following a competitive pitch. The Hoffman Agency will be supporting Western Digital's PR and social media remits across eight markets, including Singapore, Hong Kong, Japan, Korea, Taiwan, China, Australia, and Thailand.

Think HQ has expanded its remit with tea brand Lipton Teas and Infusions in the Australian market, retaining hero brand Lipton and adding Bushells and herbal tea range Pukka to its roster after a competitive four-way pitch. Under the broadened remit, Think HQ will deliver strategic planning, creative, social, activations and PR for all three brands. The work will build on the success achieved for the Lipton brand over the past four years by Sydney-based agency Loud and more recently, by Think HQ after it acquired the business last year.

Wavemaker has expanded its strategic capabilities with a significant injection of fresh talent and internal promotions.

• Summer Treseder joins as associate strategy director and Kate O'Loughlin joins as strategy director. Both came from Initiative and joined in January. Treseder has been with Initiative Sydney for the past five years, working with clients such as Amazon and Goodman Fielder. O'Loughlin has spent the past three years at Initiative and before that, four years at PHD.  
• Marco Del Castillo and Bec Drummond have been promoted from group strategy directors to joint heads of strategy.  Both will continue to report to James Boardman, chief strategy officer.

LiveScore Media has appointed Timothy Oh as regional director for Asia. With over 15 years of experience spanning marketing, business strategy, and commercial leadership, Oh has previously held dual roles at Microgaming as director of growth and marketing and general manager, where he spearheaded market expansion and strengthened the brand’s presence in Asia. His career also includes campaigns for Sony Pictures TV Networks Asia.