In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
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The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis
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As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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