Sanaya Sinha

Downshifting lifestyles: What does the trend mean for brands?
Mar 21, 2022
Sanaya Sinha

Downshifting lifestyles: What does the trend mean ...

More people with the means to do so want to opt out of the traditional rat race to pursue more meaningful lifestyles. How can brands meet them there?

Only dummies would fail to consider gender in design
Dec 13, 2021
Sanaya Sinha

Only dummies would fail to consider gender in design

Are men the default humans? Of course not, but too many products and services are designed as if they are. Changing that is not only the right thing to do but a massive commercial opportunity. Here's three simple steps for brands that want to do better.

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