Move and win roundup: Week of April 14, 2025

Australian audio-led entertainment company ARN has appointed Ben Campbell as director of digital strategy, data and digital ventures, where he will oversee ARN’s digital and data strategies, data partnerships, digital advertising product development, adtech, and the creation of a digital centre of excellence. He will also lead the newly formed digital ventures team, focusing on expansion into emerging markets and accelerating the commercial strategy of iHeartRadio. Campbell brings extensive experience from his previous roles as director of data and digital advertising products at Nine Entertainment and director of data, product, and technology at Ooh Media. 

The Do Collective, a creative agency, has named Nathan Quailey as its managing director. He will be based out of the agency’s Sydney office and report to Ben Walker, the agency’s director and founder. Quailey was the former chief growth officer at Ogilvy Australia, who worked for more than a decade for the agency, serving roles such as business director and general manager of Ogilvy Sydney. He has worked with Hyundai, KFC, Coca-Cola, ING and Vodafone among other clients.

 

Automobili Lamborghini has appointed Nidhi Kaistha as the new head of Lamborghini India, effective 1 April 2025. In her new role, she will oversee sales, marketing and after-sales operations in India, the sixth-largest market in the Asia Pacific region. With over 25 years of experience across hospitality, aviation and automotive industry, Kaistha brings extensive expertise and leadership to her new position. She worked for Porsche and BMW before joining Lamborghini. 

 

WPP Beauty Tech Labs has been appointed as the advocacy and influencer agency across ANZ for L’Oréal. The mandate consolidates work for 32 of L’Oréal's brands Including CeraVe, La Roche-Posay, L’Oréal Paris, Kiehl’s, YSL, Lancôme, NYX, Maybelline, Redken, under a single agency. WPP Beauty Tech Labs has been created by leveraging talent, technology and expertise from across the holding company, bringing together capabilities from Wavemaker, GroupM, and Ogilvy PR. The unit has been tasked with consolidating L’Oréal’s influencer activity and redefining the engagement of brands with influencers and creators. This involves full-service influencer management, working closely with local talent agents, social platforms and industry bodies to ensure seamless integration and measurable impact. The goal is to drive influence with purpose, ensuring that influencer and advocacy strategies deliver real business impact through real people. The mandate builds on an existing relationship between Wavemaker and L’Oréal, with the agency having worked on the media business for the brand since 2021.

The PR Group (PRG) has been named the exclusive communication partner for the fourth edition of Founders Forum Group’s flagship event, Founders Forum Asia, to be held in Singapore later this month. The long-term partnership will see PRG extending its support to other prominent events by Founders Forum in Singapore, including DeepTech Forum and Founders Family Office Forum Asia. Aimed at Asia’s top entrepreneurs, investors, corporate leaders, and government officials, PRG will support Founders Forum Asia with strategic communications, media engagement, and thought leadership. 

Kia has appointed Sticky Rice, a creative agency under the Trapper Group, as its new social media agency for the APAC region. The partnership covers key markets including Malaysia, Singapore, Indonesia, Vietnam, the Philippines, Hong Kong, and Taiwan. This marks Kia APAC's first-ever engagement with a dedicated social media agency, facilitated through its lead agency, Innocean Malaysia.

Uniplan has announced the return of Pear Hsu as its Beijing office's general manager. Hsu reports directly to Judd Christie, the CEO of Uniplan Greater China. Most recently, Hsu was chief strategy and marketing officer at Kanfow in Tawan. With over 20 years of cross-sector experience spanning automotive, telecom, technology, lifestyle and luxury, and finance, Hsu was previously a key account director at Uniplan Shanghai and spearheaded partnerships with global brands, including Huawei and Porsche. Later, she joined Pico Shanghai and Auditoire Hong Kong as general manager. 

OMD has promoted Adamson Alagan to general manager, Singapore. His mandate in the new role spans managing OMD Singapore’s business operations, client relationships, and talent. His previous role was regional business director at OMD APAC and Singapore. Alagan has previously worked with ADK and Air Asia.  

Ben McCallum will exit UM Sydney after three years as its managing director, effective April 17. According to Australian media, the agency has confirmed in a statement that the role of managing director, Sydney, has been made redundant “to suit the changing needs of business and position the agency for growth.” Before joining UM in 2022, McCallum was managing director at Mediacom Sydney, initially joined in 2015 as head of the entertainment division, and then moved up to general manager in 2017. He started his early career in the UK with MediaVision and MEC, before moving to Zenith in London and then relocating to Sydney.

Australia-based independent agency Apparent has won several new businesses including Tip Top Australia, the Vanuatu Tourism Office, World Surf League and Rhythm Japan. The wins are across areas including creative, social, UX, and design. Apparent will work with Tip Top Australia on social strategy and creative content. The Vanuatu Tourism Office will be relying on the agency’s creative strengths and for World Surf League, Apparent has re-designed brand communications. Meanwhile, collaborations around UX and website design are the key focus areas for mountain experience brand Rhythm Japan. The wins come on the back of a major coup for the agency last year when it was appointed by Volkswagen Group Australia across Audi, Volkswagen, Cupra and Skoda to manage CX and digital.