Staff Reporters
Jan 19, 2012

WPP's Ogilvy & Mather Asia acquires stake in DTDigital

AUSTRALIA - WPP Group, via Ogilvy & Mather Asia, has acquired a one-third stake in Australian digital communications company DTDigital from STW Group for an undisclosed sum.

WPP's Ogilvy & Mather Asia acquires stake in DTDigital

DTDgital was founded by David Trewern in 1996 and was sold to STW over a number of years, ending in 2010. According to Dow Jones, its gross revenues as at 31 December, 2011 were about US$15 million and total assets of US$5 million. 

The sale also comes as Trewern, who sits on the board, prepares to launch a Sydney division of the firm, reports SmartCompany Australia. Trewern told SmartCompany that DTDigital has been working with Ogilvy on a project basis since 2007. 
 
Dow Jones estimates WPP's digital revenues in 2011 to total over US$4.5 billion - almost 30 per cent of its projected US$16 billion revenue. 
 
Source:
Campaign Asia

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