dtdigital
Digital happenings this week from Lenovo, Tiger Beer, RIM, Y&R and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
DTDigital restructures and rebrands as DT, eyes APAC expansion
MELBOURNE - Positioning itself as a "creative technology agency that helps brands thrive in the digital economy", DTDigital is dropping the "Digital" from its name, launching a new service model and planning an expansion in the region.
DTDigital Sydney wins online remit for Trafalgar
SYDNEY - DTDigital, part of OgilvyInteractive Worldwide and STW Group, has been appointed as digital agency for travel company Trafalgar after a pitch.
Honda Australia champions sound in new Civic campaign
SYDNEY - Honda Australia, in partnership with Draftfcb, is gearing up for the 11 March release of a TVC based on a track composed of sounds created by its new Civic model.
WPP's Ogilvy & Mather Asia acquires stake in DTDigital
AUSTRALIA - WPP Group, via Ogilvy & Mather Asia, has acquired a one-third stake in Australian digital communications company DTDigital from STW Group for an undisclosed sum.
Honda Jazz asks how much can you pack in a hatchback
The petite hatchback model Honda Jazz has launched a digital campaign in Australia to demonstrate the size of its interior with the help of a new character and Facebook.
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