acquisition
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Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Agencies hail their “complementary” assets and cultures.
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Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map
"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
WPP takes total ownership of T&Pm
Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.
MediaSense buys R3 as it eyes global client opportunities in creative
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
Publicis Groupe buys Mars United Commerce for undisclosed sum
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
Accenture acquires martech consultancy The Lumery in Australia
The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation.
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