Jin Bo
Jun 17, 2010

Will Hulu succeed in China

In a speech at Tsinghua University in Beijing earlier this month, Jason Kilar, CEO of Hulu.com, revealed that his company was aiming to launch a service in China.

Will Hulu succeed in China

While responses are mixed, most bloggers tend to be pessimistic. China is always a tough market for Internet giants that have seen success in the rest of the world. Besides having to deal with some legal restrictions on certain content, they also face fierce competition from local rivals that know the Chinese audience better.

None of those big names - Yahoo, Amazon, Facebook, to name a few - have become market leaders in China. The most recent example is Google, which ended up pulling out of the market completely.

For Hulu, it will probably be a more difficult situation. The competition among video-sharing web sites in China is already white-hot, with top players like Tudou and Youku securing their market shares.

What is your opinion? Click here to vote in our homepage poll.

 

 

 

Source:
Campaign China

Related Articles

Just Published

11 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

11 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

11 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

11 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.