Robin Langford
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‘This is not a merger of equals’: 6 marketing ...
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
DOJ to recommend Google sell off its Chrome ...
The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.
Controversial new Meta tool optimises campaign ...
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
IPG unites agencies and clients under all-in-one ...
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
Top 10 brands a decade on: How Disney and Samsung ...
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?
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