Olivia Parker
Mar 28, 2019

Why respect and 'loving kindness' are central to personalisation

Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.

L-R: Campaign's Jenny Chan, Henry Shen, Vivian Yeh and Zoe Zhao at Digital360Festival in Shanghai

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