personalisation
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Easier than ever, riskier than it seems: the trap of personalisation
The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.
Ads next to 'brand unsafe' content deliver stronger results, research finds
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
How the right audience data can future-proof your marketing strategy
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
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The future of marketing lies in one-to-one personalisation
Attentive’s Amit Jhawar explores whether SMS is the new way forward for marketers to engage with their customers.
APAC adtech leaders react to Meta's potential ban from creating personalised ads
Europe's top court has backed the German antitrust watchdog's ruling that Meta cannot profile users across its platforms and the web without real consent. Campaign finds out what this means for Asia Pacific.
The importance of delivering a personalised experience in times of privacy
Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.
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