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Campaign Asia-Pacific's ninth annual Event Marketing Awards celebrated the industry’s best at a live cocktail ceremony in Hong Kong. Recognising event and marketing professionals who have propelled the industry forward despite challenging times, the awards spanned 40 categories, with 215 standout entries.
Colenso BBDO’s Killabyte campaign for Spark New Zealand was awarded the Grand Prix for the Best Brand Experience category and swiped other metals in the night including, Best Brand Activation, Best Engaging Event. Its innovative use of gamification and digital engagement highlights how creative storytelling can set new benchmarks in experiential marketing. Meanwhile, China's Auditoire took home the Best Event Agency title.
A few winners from the evening
Scroll below for the complete list of winners.
| CAMPAIGN CATEGORY | |||||
| Category | Award | Company | Campaign Title | Brand | Market |
|
Best Arts, Cultural & Entertainment Event
|
Gold | Imagination | Porsche x Aranya Theater Festival 2024 | Porsche | China |
| Silver | Auditoire/ WB/ Maximage | One Bangkok Opening | One Bangkok | Thailand | |
| Bronze | Melco Resorts & Entertainment | JEAN-MICHEL BASQUIAT Crowning Journey | JEAN-MICHEL BASQUIAT | Macau | |
| Best Audio Visual | Gold | Imagination | Audi Beijing Auto Show 2024 - Communication | Audi | China |
|
Best Brand Activation
|
Gold | Colenso BBDO/ SPUR/ Let’s Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | Coca-Cola China Limited/ Ernest & Donald Marketing Communications Limited | Coca-Cola Foodmarks Campaign | Coca-Cola |
Hong Kong SAR
|
|
| Bronze | Auditoire | Descente "The Next Peak" | Descente | China | |
|
Best Brand Experience - B2B
|
Gold | George P. Johnson | Redefine Limitless Possibilities | TCL | China |
| Silver | Google/ George P. Johnson Event Marketing | Google Think Games 2024 | Google Think Games | China | |
| Bronze | Communique Marketing Solutions Pvt Ltd | Google For India 2024 | Google India | India | |
| Gold | Amplify | Chorus of Light | Samsung Electronics Australia | Australia | |
| Silver | MTR Corporation/ Mindshare/ Uth Creative Group/ The Bread Digital | Journey Together | N/A |
Hong Kong SAR
|
|
| Bronze | VML Malaysia | Ini Maggi Kita (This Is Our Maggi) | Maggi | Malaysia | |
|
Best Business Solution
|
Gold | George P. Johnson | Redefine Limitless Possibilities | TCL | China |
| Silver | Communique Marketing Solutions Pvt Ltd | House of Gemini | Google India | India | |
| Bronze | VML Malaysia | Ini Maggi Kita (This Is Our Maggi) | Maggi | Malaysia | |
|
Best Cause-Related Event
|
Gold | Standard Chartered Bank (Hong Kong)/ dentsu Hong Kong/ Secret Tour | Standard Chartered Anti-Fraud Campaign | N/A |
Hong Kong SAR
|
| Silver | MSL Taiwan/ Starcom Taiwan/ Leo Burnett Taiwan/ Digitas Taiwan | "Voice for Love, Life Remain"Organ Donation Voiceprint Exhibition | Taiwan Organ Sharing Registry Patient Autonomy Promotion Center | Taiwan | |
| Bronze | Auditoire | Google I/O Connect 2024 | China | ||
|
Best Content Marketing
|
Gold | Great Entertainment Group | AIA Carnival | AIA Carnival |
Hong Kong SAR
|
| Silver | Cityplaza Hong Kong/ Neo-net | Streets of X’mas Joy | N/A |
Hong Kong SAR
|
|
| Bronze | Swire Properties | Welcome to Anfield – The LFC Experience | N/A |
Hong Kong SAR
|
|
|
Best Corporate Event
|
Gold | Communique Marketing Solutions Pvt Ltd | Google For India 2024 | Google India | India |
| Silver | Havas Hong Kong/ HKAAA | mAIRathon Hong Kong | Hong Kong International Airport |
Hong Kong SAR
|
|
| Bronze | Google/ George P. Johnson Event Marketing | Google Think Games 2024 | Google Think Games | China | |
| Bronze | George P. Johnson China | Tencent Global Digital Ecosystem Summit 2024 | Tencent Cloud | China | |
|
Best Cost-Effective Event
|
Silver | Phu Nhuan Jewelry Joint Stock Company (PNJ) | PNJ Jewelry Journey Across Vietnam 2024 | N/A | Vietnam |
| Bronze | Mount Faber Leisure Group | Singapore Cable Car 50th Anniversary | Singapore Cable Car | Singapore | |
|
Best Creative Idea
|
Gold | Colenso BBDO/ SPUR/ Let's Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | Auditoire | Descente "The Next Peak" | Descente | China | |
| Bronze | MTR Corporation/ Mindshare/ Uth Creative Group/ The Bread Digital | Journey Together | N/A |
Hong Kong SAR
|
|
| Bronze | Standard Chartered Bank (Hong Kong)/ dentsu Hong Kong/ Secret Tour | Standard Chartered Anti-Fraud Campaign | N/A |
Hong Kong SAR
|
|
|
Best Digital Experience
|
Gold | Colenso BBDO/ SPUR/ Let's Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | MGM Macau | Winter Sea Odyssey | MGM Cotai | Macau | |
| Best Employee Engagement Event | Bronze | SEVENTY2 | APAC Kick-off Meeting 2024 for Vision at J&J | Johnson & Johnson | Singapore |
|
Best Engaging Event
|
Gold | Colenso BBDO/ SPUR/ Let's Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | Shobiz | MAGNUM COUTURE LOUNGE AT LAKME FASHION WEEK | MAGNUM | India | |
| Bronze | Standard Chartered Bank (Hong Kong)/ dentsu Hong Kong/ Secret Tour | Standard Chartered Anti-Fraud Campaign | N/A |
Hong Kong SAR
|
|
|
Best Event Production
|
Gold | Communique Marketing Solutions Pvt Ltd | The New epic Swift Launch | Maruti Suzuki India | India |
| Silver | Communique Marketing Solutions Pvt Ltd | Google For India 2024 | Google India | India | |
| Bronze | George P. Johnson | Redefine Limitless Possibilities | TCL | China | |
|
Best Experiential Brand
|
Gold | George P. Johnson | Redefine Limitless Possibilities | TCL | China |
| Silver | Shobiz | CORNETTO AT THE UNDER 25 SUMMIT | CORNETTO | India | |
| Bronze | FairPrice Group/ TBWA\ Singapore/ Omnicom Production/ UM Singapore/ OPRG | Christmas To Your Taste | FairPrice | Singapore | |
| Silver | Coca-Cola China Limited/ Ernest & Donald Marketing Communications Limited | Coca-Cola Foodmarks Campaign | Coca-Cola |
Hong Kong SAR
|
|
| Bronze | Spring Trees Technology | Carry only mobile phone to the music festival | Visa | Taiwan | |
| Bronze | Shanghai Pico Exhibition Management Co., Ltd | OPPO Find X8 Series Global Launch Event | OPPO | China | |
|
Best Game Changer
|
Gold | Sight | TOKEN2049 | TOKEN2049 | Singapore |
| Silver | PMG Integrated Communications | Google Pixel 9 Mall Activation | Google Pixel | India | |
| Bronze | George P. Johnson | Redefine Limitless Possibilities | TCL | China | |
|
Best Gamification
|
Gold | Colenso BBDO/ SPUR/ Let's Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Silver | CapitaLand Investment/ Singapore Tourism Board/ Bandwagon | CapitaVerse Lands on Roblox | CapitaLand | Singapore | |
| Bronze | Beijing Linlian Real Estate Company Limited | Auspicious Dragon Lights: Celebrating Chinese New Year | INDIGO | China | |
| Bronze | Link Asset Management Limited/ The LOSTHK | “The Lost Treasure” Lucky Draw | N/A |
Hong Kong SAR
|
|
|
Best Health & Wellness Event
|
Gold | Auditoire | lululemon 2024 Summer Sweat Games | lululemon | China |
| Silver | Standard Foods Group | SFG "LIVE FOR GOOD" Nutrition Education Well-being Initiative | N/A | Taiwan | |
| Bronze | Standard Foods Group | SFG "GROW WITH LOVE" Nutrition Education Initiative | N/A | Taiwan | |
| Best Hybrid Event |
No Shortlist No Winner
|
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|
Best Immersive Experience
|
Gold | Auditoire | AUDI Brand Launch Campaign | AUDI | China |
| Silver | Amplify | Chorus of Light | Samsung Electronics Australia | Australia | |
| Bronze | Shobiz | CORNETTO AT THE UNDER 25 SUMMIT | CORNETTO | India | |
| Best Innovative Virtual Event | Bronze | MICE Depot Pte Ltd | Lenovo AP ISO Kickoff’24 | Lenovo | Singapore |
|
Best Integrated Marketing
|
Gold | Communique Marketing Solutions Pvt Ltd | House of Gemini | Google India | India |
| Silver | MTR Corporation/ Mindshare/ Uth Creative Group/ The Bread Digital | Journey Together | N/A |
Hong Kong SAR
|
|
| Bronze | Ngong Ping 360 | Ngong Ping 360 Christmas Campaign 2024 | N/A |
Hong Kong SAR
|
|
|
Best Launch
|
Gold | Auditoire | AUDI Brand Launch Campaign | AUDI | China |
| Silver | Rebel and Soul Pte Ltd/ COCO PR & Communications | Live+ Multi-Market Launch | HSBC Live+ Credit Card | Malaysia | |
| Bronze | VML Malaysia | KFC Malaysia Flipping The Festive Burger Game | KFC | Malaysia | |
|
Best Live Event
|
Gold | ACTIVATION GROUP | 2024 BMW M FESTIVAL | BMW | China |
| Silver | Auditoire/ WB/ Maximage | One Bangkok Opening | One Bangkok | Thailand | |
| Bronze | Hong Kong Tourism Board | 2025 Hong Kong New Year Countdown Celebrations | N/A |
Hong Kong SAR
|
|
| Best Live Streaming Experience | Gold | Auditoire | AUDI Brand Launch Campaign | AUDI | China |
|
Best Media Event
|
Silver | Shanghai Pico Exhibition Management Co., Ltd | OPPO Find X8 Series Global Launch Event | OPPO | China |
| Silver | Auditoire | Volkswagen Creator Camp | Volkswagen | China | |
| Bronze | Mount Faber Leisure Group | Singapore Cable Car 50th Anniversary | Singapore Cable Car | Singapore | |
|
Best Outdoor Event
|
Gold | Auditoire | Descente "The Next Peak" | Descente | China |
| Silver | Spring Trees Technology | Carry only mobile phone to the music festival | Visa | Taiwan | |
| Bronze | Gorilla Company Limited | Mitsubishi All-New Triton Dare to Disrupt | Mitsubishi | Thailand | |
|
Best PR Stunt
|
Silver | Great Entertainment Group | Crash Adams at the AIA Carnival | AIA Carnival |
Hong Kong SAR
|
| Silver | MSL Taiwan/ Starcom Taiwan/ Leo Burnett Taiwan/ Digitas Taiwan | "Voice for Love, Life Remain"Organ Donation Voiceprint Exhibition | Taiwan Organ Sharing Registry Patient Autonomy Promotion Center | Taiwan | |
| Bronze | Rebel Manila Brand Marketing Services, Inc./ Publicis Jimenez Basic/ Universal McCann Philippines/ Yaparazzi Productions, Inc./ Rebel Manila Brand Marketing Services, Inc. | GCash Spotlight | Gcash | Philippines | |
|
Best Public Event
|
Gold | Havas Hong Kong/ HKAAA | mAIRathon Hong Kong | Hong Kong International Airport |
Hong Kong SAR
|
| Silver | Hong Kong Tourism Board/ Start PR Limited | Hong Kong WinterFest | N/A |
Hong Kong SAR
|
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| Bronze | MTR Corporation | MTR x “100% DORAEMON & FRIENDS” | N/A |
Hong Kong SAR
|
|
|
Best Retail/Mall/Pop Up Event
|
Gold | Jack Morton Worldwide/ Golin Singapore/ Mindshare | The Magnum Pleasure Express: Beyond Worlds | Magnum | Singapore |
| Silver | China Resources Land Qianhai Co., Ltd. | REALM OF THE SNOW AND ICE | Qianhai MixC | China | |
| Bronze | Swire Properties | Welcome to Anfield – The LFC Experience | N/A |
Hong Kong SAR
|
|
|
Best Sponsorship
|
Gold | MTR Corporation | MTR x “100% DORAEMON & FRIENDS” | N/A |
Hong Kong SAR
|
| Silver | Great Entertainment Group | AIA Carnival | AIA Carnival |
Hong Kong SAR
|
|
|
Best Sports Event
|
Gold | HAVAS HONG KONG/ HKAAA | mAIRathon Hong Kong | Hong Kong International Airport |
Hong Kong SAR
|
| Silver | Swire Properties | Welcome to Anfield – The LFC Experience | N/A |
Hong Kong SAR
|
|
| Bronze | 54/ South Australia Tourism Commission | Best Sports Event | LIV Golf Adelaide | Australia | |
|
Best Trade Show/Exhibition/Conference
|
Silver | Sight | TOKEN2049 | TOKEN2049 | Singapore |
| Bronze | Communique Marketing Solutions Pvt Ltd | Google For India 2024 | Google India | India | |
| Bronze | HSBC/ George P. Johnson/ Design Bridge and Partners | HSBC FutureVision @ Singapore Fintech Festival | N/A | Singapore | |
|
Best Use of Data Analytics and Insights
|
Silver | Rhingle Sdn Bhd | UFS Future Menus | Future Menus | Malaysia |
| Bronze | Unilever Vietnam/ Creativehunts | Lifebuoy Tết 2025 - Tết Vỗ Về Exhibition | Lifebuoy | Vietnam | |
|
Best Use of Influencers/KOLs
|
Gold | Great Entertainment Group | AIA Carnival | AIA Carnival |
Hong Kong SAR
|
| Silver | Future Creative Network - Flock | Don’t Know? Kasih No! | BCA | Indonesia | |
| Bronze | MTR Corporation/ Mindshare/ Uth Creative Group/ The Bread Digital | Journey Together | N/A |
Hong Kong SAR
|
|
|
Best Use of Sustainability
|
Gold | Toast Events Pvt Ltd | Godrej Conscious Collective 2.0 | Godrej Enterprise Group | India |
| Silver | Swire Properties Limited | Swire Properties White Christmas Street Fair 2024 | N/A |
Hong Kong SAR
|
|
| Bronze | Auditoire | BMW Group Night | BMW China | China | |
|
Best Use of Technology
|
Gold | Jack Morton Worldwide/ Golin Singapore/ Mindshare | The Magnum Pleasure Express: Beyond Worlds | Magnum | Singapore |
| Silver | Wavemaker Thailand/ SOHO Square/ Aircards | Garnier Micellar Pride AI-Personalised DOOH | Garnier | Thailand | |
| Bronze | Auditoire | AUDI Brand Launch Campaign | AUDI | China | |
| PEOPLE CATEGORY | ||||
| Category | Award | Nominee | Company | Market |
| Agency Head of the Year | Winner | Anna Patterson, Founder and Chief Amazement Officer | Sight | Singapore |
| Event Strategist of the Year |
No Shortlist No Winner
|
| Best Event Marketing Team |
No Shortlist No Winner
|
| Best In-House Marketing Team |
No Shortlist No Winner
|
| AGENCY/SUPPLIER CATEGORY | |||
| Category | Award | Company | Market |
| Best Boutique Agency | Winner | Sight | Singapore |
| Best Brand Experience Agency | Commendation | KIWI COMMUNICATIONS | China |
| Best Event Organiser | Commendation | We Are Phoenix | Australia |
| Best Event Products/Services |
No Shortlist No Winner
|
| GRAND PRIX | |||||
| Category | Award | Company | Campaign | Brand | Market |
| Best of Brand Experience | Winner | Colenso BBDO/ SPUR/ Let’s Play Live/ Satellite/ BUCK | Killabyte | Spark New Zealand | New Zealand |
| Best of Event Agency | Winner | Auditoire | -- | -- | China |
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