mars
Mars to switch $1.7 billion media account out of WPP
Review concludes after an eight-month competitive process.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
Mars launches global agency review
The review encompasses all its agencies, bar creative.
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Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
Snickers creates AI-generated José Mourinho for personalised messages
Participants can share their unique videos on social media, and there’s a 50% discount on Snickers for those who join the activation.
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