Rahat Kapur
Feb 5, 2024

Why many brands and agencies are tempering Gen AI investments

EXCLUSIVE RESEARCH: When it comes to generative AI, the results of a Forrester and Campaign Asia-Pacific survey reveal that brands and agencies alike are still cautious about this new technological gold rush.

Photo: Getty Images.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

10 hours ago

Tata Motors win pushes Omnicom Media Group into top ...

Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.

10 hours ago

X global agency lead leaves after 11 months

Christian Kimberley-Bowen is joining Pinterest.

12 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

16 hours ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.