Technology
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How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
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Salesforce and Google expand partnership to boost AI-powered customer service
The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.
DoubleVerify to add URL-level reporting amid CASM controversy
DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.
Taboola introduces a ‘reimagined approach’ to driving full-funnel performance
With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.
Should brands try to be 'besties' with GenZ?
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape
Google adds new asset testing to PMax to improve campaign performance
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
How Steve Jobs’ legacy lives on through Apple’s creative impact
On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.
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Amazon Advertising boss on ad tiers: 'I don’t think about the competition'
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year
Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.
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Five by Five Global to deliver AI-powered campaigns in seven hours
Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.
Google is on a mission to make using AI ‘A-OK’
The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
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Facebook, YouTube most popular social media platforms for product discovery: report
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
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Dentsu prioritises media in new growth plan following $820 million loss
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
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Budgets 2025: Retail media and CTV will dominate adspend
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
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Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study
The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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Meta begins firing ‘lowest performing’ staff
Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
Majority of marketers are unprepared to combat deepfakes: study
A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.
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