What to expect at Campaign360 2025

Excitement is building around Campaign360, Asia-Pacific's must-attend annual marketing communications event for brand marketers.

Taking place from May 27-28 at Marina Bay Sands in Singapore, the two-day agenda is chock-full of inspiration, insight and learnings tailor-made for the marketing communications industry.

Keynote speakers include consumer advocate Maren Costa, star of the Netflix documentary Buy Now: The Shopping Conspiracy, who will delve into the ethical implications of overgenerating consumer demand; and Eric Sim, founder of the Institute of Life and ex-UBS executive who will share practical tips on personal branding and career progression for marketing professionals.

Maren Costa & Eric Sim

The event will also unveil Campaign Asia-Pacific's 2025 Power List of the top 50 brand marketers in the region and will present the latest research findings determining Campaign's Top 50 Brands in Southeast Asia for 2025. 

Among the themes tackled on the main stage over two days, are deep-dives into modern consumer behaviour, new roles for agencies and CMOs, the best uses of agentic AI for marketers and different media platforms and how competition is changing. Brands you'll hear from include AIA, FairPrice, Razer, Unilever, KFC, Trust Bank, Starbucks, Samsung, Heineken, Trip.com, Audi, Sony, Stanchart, Disney Cruise Lines and so many more. 

Meanwhile, the exhibition floor will feature dozens of exhibitors as well as two full days of programming and learnings a from The Future of MarTech Theatre on May 27 and The Experiential Marketing Theatre on May 28. 

MAIN STAGE AGENDA
Day One

Day Two