Campaign360 agenda released

Campaign Asia-Pacific has announced the agenda for Campaign360, which returns in a new format in 2021, taking place online May 4 through 6.

With the theme of 'Evolving identity', Campaign360 will unite senior brand marketers and C-suite executives to address the transition into a privacy-first future.

The event will kick off with the release of the results of 'The Price of Privacy', an exclusive survey which is being conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey of brands, publishers and media agencies is exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.

The survey is still ongoing, and we would greatly appreciate your input: Take the survey now.

The Campaign360 agenda includes: 

• Research results: The Price of Privacy
• To prioritise consumer privacy in APAC, or to not
• Brand case study: Putting consumer privacy first
• Adaptability and consolidation in the global agency business
• Alternative methods to third-party cookies and targeting
• The return of context
• Dissecting the privacy landscape in Asia
• Global marketing trials and tribulations
• Liberating marketing effectiveness through creativity
• The fight against ad fraud is far from over
• Shifting to brand in 2021
• Brand case study: Balancing customer experience with consumer privacy
• The big mistakes to avoid with addressable marketing
• The next wave of transformation in Digital India
• 360 Debates: Should consumers pay for privacy?
• A future of responsible media and platforms
• Working together on global problems
• Publisher solutions to targeting and first-party data
• Innovation in APAC: the Asian businesses driving innovation in technology
• Leaders in Media & Marketing digest

The 2021 Campaign360 experience is designed to help energise the industry’s approach to creative media through a focused and innovative content programme, so our community can confidently and creatively transition into the next age.

Campaign360 is a mixed format event, bringing together an invitation-only community through a personalised and tailored programme, put together virtually and through private small-scale events. Plus, for the first time, Campaign360 opens the virtual doors to everyone, so you can enjoy the content programme as a spectator.

Spectator passes for Campaign360 are now available. Register now. 

For more details on the agenda and speakers, please visit the Campaign360 website.

For event enquiries, please contact: Eleanor Hawkins, Head of Events Content.