ZenithOptimedia, which pitched along with DDB for the full-service brief, will take on the media component of the business.
This year will see the completion of many key developments and projects in the Marina Bay precinct.
A year long series of events and activities, themed Marina Bay Invitations 2010, will aim to showcase Singapore’s new development at Marina Bay, which will feature commercial and residential properties.
The appointed agencies are expected to roll out communications to generate awareness of such events and activities as well as promote the Marina Bay brand and precinct to local communities and the general public.
The URA had first put out the tender for a marketing communications partner for the account in mid-September.
Up to seven agencies were reportedly in the running before a shortlist was drawn up last October.
This year will see the completion of many key developments and projects in the Marina Bay precinct.
A year long series of events and activities, themed Marina Bay Invitations 2010, will aim to showcase Singapore’s new development at Marina Bay, which will feature commercial and residential properties.
The appointed agencies are expected to roll out communications to generate awareness of such events and activities as well as promote the Marina Bay brand and precinct to local communities and the general public.
The URA had first put out the tender for a marketing communications partner for the account in mid-September.
Up to seven agencies were reportedly in the running before a shortlist was drawn up last October.
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