Analysis Advertising Marketing Creativity Technology
Shawn Lim
Aug 21, 2024

TikTok’s Matty Lin on fostering growth amid global challenges

The Southeast Asia GM talks to Campaign about embracing changing consumer trends, building brand safety, and expanding AI in one of the platform’s most vital markets.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

2 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

'All polish, no punch': Adland reacts to Jaguar’s rebrand

3 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Why Gut’s Singapore office means so much to the challenger agency

5 Why Gut’s Singapore office means so much to the challenger agency

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

7 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

MediaSense buys R3 as it eyes global client opportunities in creative

8 MediaSense buys R3 as it eyes global client opportunities in creative

The best Christmas ads of 2024 are here

9 The best Christmas ads of 2024 are here

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced

Related Articles

Why the creator economy could take over the advertising industry
May 24, 2024
Majid Bahi

Why the creator economy could take over the ...

TikTok reveals Symphony creative AI suite
The Information
May 23, 2024
Brandon Doerrer

TikTok reveals Symphony creative AI suite

TikTok study reveals five best marketing practices when working with creators
Dec 11, 2023
Brandon Doerrer

TikTok study reveals five best marketing practices ...

How the 'humancore' trend on TikTok made me reimagine the role of AI
Mar 26, 2024
Kyle Duckitt

How the 'humancore' trend on TikTok made me ...

Just Published

Opinion: Jaguar’s rebrand might actually be a masterstroke
8 hours ago
Ellen Widdup

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

PR makes the leap to Bluesky—but what’s the verdict so far?
9 hours ago
Evie Barrett

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

Burson hires Edelman’s Taj Reid as global chief creative officer
9 hours ago
Jess Ruderman

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

Will the Coca-Cola ad deter brands from using AI in film?
9 hours ago
Shauna Lewis

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.