ai
Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership
The campaign was created in collaboration with Adam & Eve/DDB.
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Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
In the age of AI, standing still is moving backward
AI isn’t taking your job, but it is rewriting the brief. Zach Kitschke, global CMO at Canva reveals how ambitious marketing teams are moving from surface-level experimentation to lasting strategic change.
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All AI, no 'aha': Has SXSW lost its creative spark?
Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants to stay relevant for brand and agency leaders, it’s time to refocus on substance over spectacle.
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WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
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