creator economy
Most Gen Zers want TikTokers to be legally accountable for health advice
As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon launches 'Creator University' in India
The education programme and a series of 'Creator Connect' events aim to connect influencers with their peers and industry experts.
Why the creator economy could take over the advertising industry
There is a distinct possibility the creator economy may be out to eat agencies’ lunch.
From niche to mainstream: The rapid rise of the creator economy
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
