Ogilvy and Y&R were picked from a pool of five agencies which included iris, JWT and Saatchi & Saatchi. Tiger’s regional creative review was first called in April. According to various sources, the result of the review could be made known in the days ahead.
Saatchi & Saatchi was appointed to Tiger Beer’s creative business in 2007. Its Malaysian office was the brewery’s agency-of-record for its regional communications across Singapore, Malaysia, Indochina and China.
In April that year, BBH famously resigned the Tiger Beer Singapore creative business within four months of winning the account, allegedly due to creative tensions between the brewery’s local and regional teams at that time.
In July 2009, APB appointed iris to take on Tiger Beer's regional sponsorship campaigns.
The beer brand also recently engaged Manchester United star Wayne Rooney to front its football drive for the region.
Saatchi & Saatchi was appointed to Tiger Beer’s creative business in 2007. Its Malaysian office was the brewery’s agency-of-record for its regional communications across Singapore, Malaysia, Indochina and China.
In April that year, BBH famously resigned the Tiger Beer Singapore creative business within four months of winning the account, allegedly due to creative tensions between the brewery’s local and regional teams at that time.
In July 2009, APB appointed iris to take on Tiger Beer's regional sponsorship campaigns.
The beer brand also recently engaged Manchester United star Wayne Rooney to front its football drive for the region.
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