creative account
BBDO takes TOTO’s creative account from ADK in Taiwan
TAIPEI - After a four-way pitch on 25 February, premium bathroom brand TOTO has shifted its creative business in Taiwan from ADK to BBDO.
Lowe Singapore adds Ikea to its creative portfolio
SINGAPORE - Lowe Singapore has announced that it has been appointed to the Ikea business as an extension of the agency's successful regional relationship with the brand in Malaysia.
Bates 141 Shanghai wins CIGNA & CMC creative account in China
SHANGHAI - Following a three-way pitch, Bates141 Shanghai has won the creative duties for Guangdong-based CIGNA & CMC, the agency announced.
Tiger Beer drops Saatchi & Saatchi; shortlists Ogilvy and Y&R for regional creative
SINGAPORE - Asia Pacific Breweries (APB) is believed to have dropped incumbent Saatchi & Saatchi for its ongoing regional creative review with Ogilvy & Mather and Y&R making the final stages of the pitch in Singapore.
Bates 141 Indonesia takes car brand Proton after an eight-way pitch
JAKARTA - Bates 141 Indonesia has won the creative account for Malaysian car brand Proton in an eight-way pitch.
TCP-TBWA scoop creative business for two Gudang Garam brands
JAKARTA - Gudang Garam, one of Indonesia's largest cigarette producers has handed the creative business of its Merah and Djaja brands to TCP-TBWA following a five-way pitch process.
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