Q. Which of the following TV commercials do you remember seeing recently?
Position | Last Ranking | Brand | Agency/TV Buyer | Percentage |
1 | (2) | Mcdonald's | Leo Burnett/OMD |
90% |
2= | (-) | Colgate Sensitive Pro-relief |
Y&R/MEC |
84% |
2= | (8) | Watsons |
BBDO/OMD | 84% |
4 | (3) | Taiwan Mobile |
Dentsu/ZenithOptimedia | 82% |
5 | (-) | Nanshan Life |
Wu Advertising/Bright Media |
76% |
6 | (-) | 1 Day Acuvue Define |
McCann Erickson/OMD |
70% |
7 | (-) | Hitachi Air Conditioner |
International Advertising Agency/2008 Media Marketing |
68% |
8 | (-) | McDonald's Wasabi Filet-O-Fish |
Leo Burnett/OMD |
65% |
9 | (11) | Taishin Bank |
ADK/MediaCompany |
63% |
10 | (-) | Citibank |
Publicis/MEC | 57% |
11 | (-) | CIGNA | Ideata/MediaDrive | 56% |
12 | (-) | Standard Chartered Bank |
TBWA\Tequila Taiwan/OMD | 55% |
13 | (-) | Genghis Khan Online Game |
In-house/Sofa Studio |
44% |
14 | (-) | AIA |
Bates141/Media Palette |
42% |
Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.