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Advertisers of the month in Malaysia: Watsons, Milo, and Nivea
The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.
Watsons and P&G create new skincare brand for Greater China
Aio, billed as a sustainable 'Japan skincare brand', represents the first time the FMCG giant has collaborated with a retail partner to create a brand from scratch.
Hits and misses: Malaysia Day campaigns from bad to better
Watsons Malaysia once again leads with poor judgement while one telco service shines with an ad that taps into Malaysians’ one greatest fear.
Asia-Pacific Power List 2020: Emily Wong, AS Watson
With degrees in music and physics, Emily Wong's background blends art and science. So does her approach to marketing one of the world's leading health and beauty retailers.
Coronavirus response benefits Watsons: YouGov
Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.
Watsons Malaysia apologises for ‘blackface’ ad (Updated)
The pharmacy says the video is based on an old legend and celebrates inner beauty.
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