television

Nov 7, 2022

How Warner Bros. Discovery is tackling growing pains post-merger

The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.

Jul 28, 2022

Harnessing the defining qualities of ATV will set apart winners in APAC

As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising

Jan 6, 2022

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners

The decision comes amid growing calls to diversify TV measurement strategies.

Jun 10, 2019

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

May 20, 2019

Connecting the dots in the TV ecosystem

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.