Rocket-X launches creative campaign for Eu Yan Sang in Singapore

This win for Rocket-X comes on the back of its recent successful bid for The Affordable Art Fair.

Eu Yang Sang, a healthcare company, which has a core focus in Traditional Chinese Medicine (TCM) and integrative healthcare, operates throughout the region, including Hong Kong, Macau, China, Malaysia and Singapore.

Andy Goh, assistant general manager of marketing for Eu Yan Sang Singapore, said, "Rocket-X has shown earnest interest in understanding the nature of our business which belongs to a rather unique industry."

He added, "The American Wild Ginseng Tea TV commercial further illustrates the agency's attention to the intricacies of our brand's image and its appreciation of the product's personality and positioning."

Steve Llewellyn, partner and executive creative director of Rocket X, said, "Eu Yan Sang is a great Singapore brand and we're really excited to be working with them in furthering the exposure of the brand and the products they have as contemporary alternatives to western medicine in Singapore."