eu yan sang
Brand Health Check: Time for a new remedy at Eu Yan Sang
With consecutive quarter losses, Eu Yan Sang needs a new brand recipe to boost revenues.
Mature brands should focus on core vision when refreshing their image
Many mature brands would like to rejuvenate their image to appeal to younger consumers, as Watsons has been doing in Singapore, but experts advise a thoughtful approach in such initiatives to avoid alienating current fans.
Eu Yan Sang keeps CNY traditions alive
KUALA LUMPUR - Eu Yan Sang has launched a short film, entitled ‘Don’t forget our tradition’, in time for Chinese New Year.
Century-old Eu Yan Sang launches ‘Talking to babies’ cartoon ad for its new product launch
Century-old Chinese healthcare company Eu Yan Sang's has broken away from its past 'serious and professional' advertising format, by rolling a new cartoon ad campaign 'Talking to babies'. This promotes its newly launched 'infant digestive support formula' - in sugar-free tea-bag format with natural ingredients.
Rocket-X launches creative campaign for Eu Yan Sang in Singapore
SINGAPORE - Rocket-X has won a campaign for Eu Yan Sang in Singapore to produce TVCs, the first of which will be launched this week for Eu Yan Sang American Wild Ginseng Tea.
Eu Yan Sang appoints Ogilvy PR as agency-of-record in Singapore
SINGAPORE - Leading traditional Chinese medicine (TCM) firm Eu Yan Sang has appointed Ogilvy PR as its agency-of-record in Singapore following the final round of a four-way pitch.
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