News Opinions Advertising Media Marketing Creativity Customer Experience Technology
Elisa Harca
Feb 19, 2024

Revitalising brand engagement: The power of curated advertising in China

Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.

Photo: Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Bonds taps Robert Irwin to show how wild comfort down under can really get

6 Bonds taps Robert Irwin to show how wild comfort down under can really get

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
Nov 13, 2023
Lucy Shelley

Podcast: Unlocking China—a marketer’s guide to ...

China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms
May 29, 2023
Ashley Dudarenok

China social media in 2023: The brand guide to ...

The risks and opportunities of Red's international fame
Jan 20, 2025
Minnie Wang

The risks and opportunities of Red's international fame

Buyers, founders, lifestyle: What is Xiaohongshu doing with ecommerce?
Oct 1, 2024
Yimin Wang

Buyers, founders, lifestyle: What is Xiaohongshu ...

Just Published

Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign
1 hour ago
Lecia Bushak

Art Garfunkel delves into psoriasis patient ...

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
2 hours ago
Josh Rosenberg

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Ad block party: Can Google’s AI shut the gate early?
11 hours ago
Vinita Bhatia

Ad block party: Can Google’s AI shut the gate early?

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

The Labubu economy and the business of joy
11 hours ago
Thas Naseemuddeen

The Labubu economy and the business of joy

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.