To promote Singapore’s media industry to the world, the MDA created Singapore Media Fusion's strategic positioning to showcase the richness and diversity of the local media industry.
According to information from the government tender site, Saatchi Lab is expected to work on extending the SMF footprint internationally at trade fairs through digital marketing, branding and advertising activities.
As part of the appointment, Saatchi Lab will take on work for the MDA's corporate department as well.
The contract is for a year with the option to extend for another 12 months. The tender for this account was first called in October 2009.
According to information from the government tender site, Saatchi Lab is expected to work on extending the SMF footprint internationally at trade fairs through digital marketing, branding and advertising activities.
As part of the appointment, Saatchi Lab will take on work for the MDA's corporate department as well.
The contract is for a year with the option to extend for another 12 months. The tender for this account was first called in October 2009.
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