Manulife's 'For your future' branding campaign kicks off in Singapore

'For your future' is the first-ever country-wide initiative aimed at building brand awareness in Singapore.

This campaign prominently features the theme 'Step up to Manulife, for your future', along with four green cubes inspired by the Manulife logo, each bearing our brand attributes of strength, reliability, trustworthiness and forward-thinking.

The three-dimensional cubes are also used to emphasise brand attributes while portraying a family taking steps to fulfill their dreams with Manulife’s assistance.

“With over 110 years of history in Asia and 30 years in Singapore, Manulife is one of the strongest financial institutions in the world," said Annette King, president and CEO of Manulife Singapore.

"Singapore is an integral part of our growth strategy and through this campaign, we want to reach out to all Singaporeans across the island.” 

As part of the new branding campaign, oversized Manulife green cubes will be displayed at Raffles Place in the week of 22 November and we will be promoting free financial health checks at a road show on 25 and 26 November at 1 Raffles Place.

Manulife will also have innovative and creative advertisements at Dhoby Ghaut North-East Line Interchange, on buses and bus stop shelters and in newspapers, magazines and on the internet, to create an impactful presence.