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Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Marketers shouldn’t fear the accountability brought by data
If you’ve never run a failed campaign, are you sure you’re holding yourself to the right standard?
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Campaign builds on North America presence by launching in Canada
The global expansion follows Haymarket’s acquisition of Toronto-based The Message in 2023.
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Tinder empowers a woman to swipe right on new bonds and experiences
Tinder has rolled out a campaign 'you up' as a part of its global message 'it starts with a swipe' to redefine the narrative around dating by exploring the possibilities that extend beyond the search for 'the one’.
Campaign's China Summit 2023: Key takeaways
Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
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