branding
How Oatly penetrated the Chinese plant-based market
Oatly's Greater China president David Zhang opens up about how the brand expanded into the Chinese market and pioneered a new plant-based category, all within a span of just five years.
The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local
The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia India into a provider of sustainable mobility solutions.
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
RGA launches brand design consulting practice in EMEA
The service is already available in the US and Australia.
The Body Shop: Mourn its passing but celebrate its impact
So, The Body Shop, one of the pioneers of a better way to do business, has gone to the wall. It doesn't mean its impact won't be left behind, opines Amanda Powell-Smith.
The CMO’s MO: 'The industry should bring in simplification in communication' says Edelweiss Tokio's marketer
CMO Abhishek Gupta reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable.
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