News Opinions Advertising Media PR Marketing Branding
Evie Barrett
Jan 16, 2024

Is it okay to let agencies pitch ‘as a courtesy’? The industry debates

A LinkedIn post has sparked debate over whether businesses looking for a new communications partner should allow agencies to participate in the RFP if there is little or no intention of choosing the agency.

Photo: Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

The ethical dilemma of pitching: should agencies charge for their pitches?
Aug 13, 2024
Hannah Kimuyu

The ethical dilemma of pitching: should agencies ...

Brands: Paying agencies to pitch works for everyone
Jul 3, 2024
Heather Delaney

Brands: Paying agencies to pitch works for everyone

Pitching: Myth busters and home truths
Dec 7, 2023
Frazer Gibney

Pitching: Myth busters and home truths

Ad execs share their holiday pitching horror stories
Dec 19, 2023
Alison Weissbrot

Ad execs share their holiday pitching horror stories

Just Published

Campari Group launches global media review
The Information
8 hours ago
Shauna Lewis

Campari Group launches global media review

Incumbent on the account is Group M.

Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide
8 hours ago
Campaign Indonesia Staff Reporters

Campaign Spotlight Indonesia 2025: When technology, ...

The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

Spikes Asia Debrief set to unpack the new creative forces at work
10 hours ago
Campaign Staff

Spikes Asia Debrief set to unpack the new creative ...

Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.

Mash names all-female executive team, shifts global HQ to Singapore
18 hours ago
Rahat Kapur

Mash names all-female executive team, shifts global ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.