Advertising Marketing Media PR Analysis News
Robert Sawatzky
Nov 10, 2022

How gaming communities insist on smarter marketing

GAME CHANGERS 2022: Averse to traditional brand messaging, gaming communities are forcing brands and publishers to relate to them on their terms if they want success.

L to R: Ravi Balakrishnan, Jamie Lewin, Essy Cinta, Oliver Spalding

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Bonds taps Robert Irwin to show how wild comfort down under can really get

6 Bonds taps Robert Irwin to show how wild comfort down under can really get

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Campaign's Game Changers 2022: Highlights of sessions
Nov 8, 2022
Staff Reporters

Campaign's Game Changers 2022: Highlights of sessions

Wanna play in esports? Takeaways from Game Changers
Nov 18, 2021
Staff Reporters

Wanna play in esports? Takeaways from Game Changers

Gaming hits nearly $200 billion, but advertisers remain cautious
Aug 3, 2024
Reem Makari

Gaming hits nearly $200 billion, but advertisers ...

Publicis' Unilever win solidifies its strength in APAC media rankings
The Knowledge
Nov 26, 2024
Matthew Keegan

Publicis' Unilever win solidifies its strength in ...

Just Published

Campari Group launches global media review
The Information
54 minutes ago
Shauna Lewis

Campari Group launches global media review

Incumbent on the account is Group M.

Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide
1 hour ago
Campaign Indonesia Staff Reporters

Campaign Spotlight Indonesia 2025: When technology, ...

The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

Spikes Asia Debrief set to unpack the new creative forces at work
2 hours ago
Campaign Staff

Spikes Asia Debrief set to unpack the new creative ...

Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.

Mash names all-female executive team, shifts global HQ to Singapore
10 hours ago
Rahat Kapur

Mash names all-female executive team, shifts global ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.