![How did our editors team up to launch ‘Campaign for creativity’ globally?](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fc4clead1280_1.jpeg&h=570&w=855&q=100&v=20170226&c=1)
Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion creativity – at a time when the enemies of creativity are growing stronger.
A global message from Campaign: We are for creativity
We also talk about what we learned from working together on a three-part editorial series about profit v purpose, the talent pipeline and the dominance of technology that launched “Campaign for creativity”.