“The pitch is due to management changes with the client, and coupled with the financial crisis, it hopes to find better solutions from agencies,” a source close to the pitch said.
DraftFCB has been the key roster agency for six years.
QINGDAO - The world's fourth largest white goods manufacturer, Haier, has called a creative pitch, with first-stage presentations due to take place before Chinese New Year.
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Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to a new whitepaper from Ekimetrics
A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.
The 30-second hero ad will be shown first on Channel 4 and was produced by the broadcaster.
Staff who own shares will benefit from rising stock price.