consumer goods
How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
P&G notches 20% profit increase on 8% sales growth
Home care and grooming segments drive growth, as the consumer goods giant reports a 7% increase in marketing spend in the second quarter of its fiscal year.
Post-COVID marketing tips for CPG brands
Managing the transition from short-term survival to long-term success
Duracell selects W+K as new agency of record
The decision comes just a week after Anomaly publicised the end of its two-year relationship with Duracell.
Pine-Sol targets YouTube users with 19 category-specific pre-roll spots
In bid to expand perception, the brand and agency Critical Mass make clever use of Google data
On Facebook, 97% of brands still rely on organic reach: BBDO
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
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