Asian Marketing Effectiveness Festival 2010 prepares for opening

To be held in Pudong Shangri-La in Shanghai from 24-25 March, this year’s AMEs is themed 'Ideas for Growth' and will allow attendees to examine and challenge the full scope of issues related to marketing effectiveness.

Attendees at the event will hear from leading industry executives, brand pioneers and globally acclaimed marketing experts from China and worldwide, and will be able to take full advantage of the festival’s unrivalled networking functions. The Festival will culminate in the AME Awards presentation where the crème de la crème of this year’s effective marketing campaigns will be recognised. The Awards night will take place on 25 March.

Speakers at the festival include:

Carol Michaelson, curator, deptartment of Asia, British Museum
Adam Morgan, founder, EatBigFish
David Roman, VP marketing, Hewlett-Packard
Tim Broadbent, global effectiveness director, Ogilvy & Mather
Barry Herstein, global head of marketing, Paypal
Sir David Tang, founder - Shanghai Tang / China Club
Richard Pinder, COO, Publicis Worldwide

The list of judges for the awards include:

- Sandy Agarwal, director, head Asia-Pacific, Nokia Interactive
- Nayantara Bali, vice-president, male grooming Asia, P&G
- Barry Cupples, CEO, Asia-Pacific, Omnicom Media Group
- Dee Dutta, head of marketing Asia-Pacific, Visa Worldwide
- Dirk Eschenbacher, ECD and managing partner Asia-Pacific, Tribal DDB
- Kevin Ramsey, chairman & CEO, Asia, Publicis
- Paul Heath, CEO, Asia-Pacific, Ogilvy & Mather
- Susan Ho, head of group brand development, Standard Chartered Bank
- Natalie Lockwood, group head, regional marketing, APAC/Middle East & Africa, MasterCard Worldwide
- Mark Luce, commercial director, SABMiller Asia
- Michael Maedel, president, JWT
- Bob O'Leary, managing director, global advertising, Citi
- Mark Patterson, CEO, Asia-Pacific, GroupM
- Nirvik Singh, chairman/CEO, Asia Pacific, Grey Group
- Keith Smith, president, international, TBWA Worldwide
- Nancy Lynn Smith, president, Analytic Partners
- Chris Thomas, chairman/CEO, Asia, BBDO
- Adrian Toy, VP marketing Asia-Pacific, Bausch & Lomb
- Alan VanderMolen, president, Asia-Pacific, Edelman
- Rahul Welde, VP, media - Asia, Africa, Middle East and Turkey Unilever
- Yang Yeo, chief creative officer, JWT Shanghai
- John Zeigler, chairman/CEO, Asia-Pacific, Japan, India, DDB Worldwide

Deadlines for entries have been extended to 20 January.

For more information on the event, visit the AME 2010 website here.