Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency ...

WPP acquires InfoSum to drive AI-based data offer

‘Marketers will need to be flexible’: What Trump’s ...

Bonds taps Robert Irwin to show how wild comfort down ...

Why Snap’s creative chief is doubling down on ephemeral ...

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

18 hours ago

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.

19 hours ago

‘Marketers will need to be flexible’: What Trump’s ...

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.

14 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

2 days ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

2 days ago

Creative Minds: How Defri Dwipaputra stumbled into advertising

Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.

13 hours ago

Jitender Dabas to lead Cheil X as CEO

The former McCann Worldgroup India COO and CSO will drive Cheil X’s growth across Delhi and Mumbai while providing strategic oversight across the Cheil South West Asia network.

13 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

1 day ago

Who’s bidding for TikTok?

Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.

1 day ago

Why live commerce is the sleeping giant of the ...

Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.

2 days ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

1 day ago

MediaWorks 2025: Chair and mentors revealed

Benefit from mentorship from industry heavyweights such as Amrita Randhawa, Abby Wong, Jinnarat Sampuntharat, Julien Normand, and more.

2 days ago

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

2 days ago

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.

2 days ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

The CMO's MO

Feb 11, 2025

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

Jan 17, 2025

'I'm dreaming of AI that reads our thoughts': Ant ...

Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.

Jan 6, 2025

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

Nov 15, 2024

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Ageism in adland

Mar 14, 2025

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

Mar 12, 2025

Will you still need me, will you still feed me?

While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.

Mar 10, 2025

The value of experience: Why adland must address ageism

The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.

Mar 7, 2025

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.

The Work

1 day ago

Tiger Beer paints Singaporeans with a broad brush

In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.

3 days ago

Pizza Hut lures lunchtime queues in Hong Kong

Because nothing screams 'lunchtime bliss' like a free slice of pizza.

3 days ago

Heineken wants you to crack open a cold one… for your face?

The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.

Mar 26, 2025

Celebrate Hari Raya with these heartfelt and creative campaigns

More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Apr 15, 2025
Jakarta

Campaign Spotlight Indonesia 2025

Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.

May 27, 2025
Marina Bay Sands

Campaign360 2025 Singapore

Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.

May 12, 2025
Bangkok

MediaWorks 2025

MediaWorks 2025 Returns to Bangkok from 12-14 May

May 27, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE