Advertising, Marketing, Media, Digital, PR News & more

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration ...

The shocking things you can now say on Meta's platforms

TikTok launches Messaging Ads in Asia Pacific

Matt McNally returns to Publicis as global CEO of ...

Who's moved where and who won what this week?

Creatives pick 2024 work they admire—and are jealous of

1 day ago

Staff Reporters

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.

The shocking things you can now say on Meta's platforms

1 day ago

Staff Reporters

The shocking things you can now say on Meta's platforms

As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.

TikTok launches Messaging Ads in Asia Pacific

1 day ago

Staff Reporters

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

Matt McNally returns to Publicis as global CEO of Publicis Health

16 hours ago

Jack O'Brien

Matt McNally returns to Publicis as global CEO of ...

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.

1 day ago

Who's moved where and who won what this week?

From Standard Chartered to Warner Bros. Discovery, the industry is buzzing with new appointments and big account wins. Catch up on all the key moves at UM, Realme, Omnicom Advertising Group, IPG Mediabrands, GroupM, McCann, L’Oréal, and more.

Creative Minds: Ya Wen believes creativity can 'change the world'

1 day ago

Staff Reporters

Creative Minds: Ya Wen believes creativity can 'change the world'

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

2 days ago

Danny Molyneux

Meta's fact-check fail is a threat to brand safety

The tech giant’s move to abandon fact-checking on its platforms could significantly affect brand trust and consumer perception, argues Danny Molyneux of Claxon.

2 days ago

Nishtha Asthana

CNN’s commercial head on ethical AI and brand safety

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.

2 days ago

Spikes Asia

Spikes Asia 2025: How Ajinomoto and Honda Office ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

2 days ago

Gen Z netizens in China are grappling with urban ...

China's Gen Z social-media users are gravitating towards AI companions. Plus, other noteworthy marketing trends for 2025 in our running blog.

2 days ago

UM APAC president departs

Kasper Aakerlund left Universal McCann (UM) APAC in December 2024 after serving as president for over six years since August 2018.

Global indie rankings: Where are the APAC agencies?

The Knowledge

3 days ago

Elena Lewis

Global indie rankings: Where are the APAC agencies?

Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.

WPP mandates four days per week in office

2 days ago

Alessandra Scotto di Santolo

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

Woolley Marketing: Why change is not always disruption

3 days ago

Darren Woolley

Woolley Marketing: Why change is not always disruption

From Netflix to Nvidia, true disruption is rare. Darren Woolley shares his nuanced perspective on the difference between evolution and revolution in business.

Hakuhodo and DY Media Partners merge in Japan

4 days ago

Nikita Mishra

Hakuhodo and DY Media Partners merge in Japan

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.

The CMO's MO

Jan 6, 2025

Nikita Mishra

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation

Nov 8, 2024

Nikita Mishra

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

Oct 10, 2024

Staff Reporters

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Sep 12, 2024

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Top 50 Brands

3 days ago

Matthew Keegan

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

Nov 22, 2024

Matthew Keegan

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Top 10 electronics brands in Southeast Asia

Nov 11, 2024

Matthew Keegan

Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Oct 28, 2024

Matthew Keegan

Top 10 fashion brands in Southeast Asia

Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

The Work

John Wick lookalike goes to battle to sell his car

2 days ago

Ad Nut

John Wick lookalike goes to battle to sell his car

In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

3 days ago

Ad Nut

Apple’s latest campaign celebrates innovation in Japan’s university extracurricula...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches

Dec 19, 2024

Leslie Blount

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ ...

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.

Let's put a smile on that face, says Tourism Fiji

Dec 13, 2024

Ad Nut

Let's put a smile on that face, says Tourism Fiji

The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.

'Yapping Paper' turns Christmas gifts into a cause for paws

Dec 16, 2024

Ad Nut

'Yapping Paper' turns Christmas gifts into a cause for paws

This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.