The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
"Focus means saying no to 100 good ideas and saying yes to the great ones." ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
We Communications, Teneo, Häagen-Dazs, Edelman, The Monkeys, VML, Burson, Moët Hennessy, The Lux Collective, and others in our weekly collection of people moves and account wins.
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
The new production agency will work closely with creative teams.
As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you? Junk is junk at any price," Woolley writes, pointing to the futility of chasing informed consumers.
China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
Our exclusive global survey reveals all.
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.
1inch campaign asks viewers to take them 'seriousLEE'.
Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Celebrating the achievements of the marcom industry
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.