It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.
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A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
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