The Work

Jun 10, 2009

SPCA | Dog Adoption Campaign | Singapore

The Society of the Prevention of Cruelty to Animals (SPCA), has launched a series of ZoCards in Singapore, to spread the message of how dogs are, and can always be man's best friend.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

A total of 40,000 ZoCards, 10,000 of each design, will be hitting ZoCard racks island-wide this week. The ads can also be seen at bus stops.

Credits:
Project Dog Adoption Campaign
Client Society for the Prevention of Cruelty to Animals
Creative agency Saatchi & Saatchi, Singapore
Media agency Starcom
Media planner Charmaine Wong, Elaine Poh
Exposure Outdoor

Topics

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

Top news, insights and analysis every weekday

Just Published

The Information

7 hours ago

Staff Reporters

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

Why adland pros are becoming creators themselves

7 hours ago

Matthew Keegan

Why adland pros are becoming creators themselves

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.

Squarespace courts Aussie and Kiwi trades with 'shear' nostalgia

7 hours ago

Staff Reporters

Squarespace courts Aussie and Kiwi trades with ...

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.

Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts

8 hours ago

Matthew Keegan

Omnicom’s $13.5 billion Interpublic deal approved ...

The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.

Campaign Asia

SPCA | Dog Adoption Campaign | Singapore

Follow us

Most Read

1 Labubu, the art toy craze and why grown-ups can’t get enough

2 Mars to switch $1.7 billion media account out of WPP

3 Cannes Lions 2025: APAC winners

4 PR Awards Asia-Pacific 2025: Winners announced

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

6 Cannes Lions 2025: See all of the Grand Prix winning work this year

7 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

8 WPP never seized control of its destiny under Mark Read’s leadership

9 Did the strategic planner just kill the advertising agency?

10 Reddit: The social-media dark horse gaining momentum with advertisers

Related Articles

Women to Watch 2024: Lydia Adlina, Starcom

In a dog-eat-dog world, a Hong Kong campaign woofs ...