starcom
Women to Watch 2024: Lydia Adlina, Starcom
Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).
Q1 global media new-biz spotlight: Billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
New SkillsFuture campaign encourages Singaporeans to upskill as job market slows
Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.
Starcom scores Ubisoft global media account
Campaign understands the global account covers Australia and 17 countries in Europe, including the UK.
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