The Work
Jun 10, 2009

SPCA | Dog Adoption Campaign | Singapore

The Society of the Prevention of Cruelty to Animals (SPCA), has launched a series of ZoCards in Singapore, to spread the message of how dogs are, and can always be man's best friend.

A total of 40,000 ZoCards, 10,000 of each design, will be hitting ZoCard racks island-wide this week. The ads can also be seen at bus stops.









Credits:
Project Dog Adoption Campaign
Client Society for the Prevention of Cruelty to Animals
Creative agency Saatchi & Saatchi, Singapore
Media agency Starcom
Media planner Charmaine Wong, Elaine Poh
Exposure Outdoor

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

2 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

3 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

5 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

6 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

GroupM axes global agency CEO roles in major centralisation push

7 GroupM axes global agency CEO roles in major centralisation push

Fuji TV loses over 50 advertisers amid alleged sexual misconduct

8 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

Lunar New Year goodies: APAC's Year of the Snake campaigns

9 Lunar New Year goodies: APAC's Year of the Snake campaigns

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

10 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

Related Articles

In a dog-eat-dog world, a Hong Kong campaign woofs for equality
Feb 1, 2024
Ad Nut

In a dog-eat-dog world, a Hong Kong campaign woofs ...

Women to Watch 2024: Lydia Adlina, Starcom
Nov 21, 2024
Staff Reporters

Women to Watch 2024: Lydia Adlina, Starcom

SPCA | Dog Adoption Campaign | Singapore
Jun 10, 2009

SPCA | Dog Adoption Campaign | Singapore

SPCA | Dog Adoption Campaign | Singapore
Jun 10, 2009

SPCA | Dog Adoption Campaign | Singapore

Just Published

Should PR firms be using DeepSeek?
4 hours ago
Peter Bowles

Should PR firms be using DeepSeek?

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.

DeepSeek: Accelerating the path towards AI inevitability
1 day ago
Vincent Niou

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

Japan Airlines campaign ropes in Liverpool football stars
1 day ago
Staff Reporters

Japan Airlines campaign ropes in Liverpool football ...

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

'Local with full autonomy': Ogilvy global leaders on their mission in China
1 day ago
Minnie Wang

'Local with full autonomy': Ogilvy global leaders ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.