Robert Sawatzky
Jun 17, 2022

'Somebody needs to start. Japanese women want to talk about things that matter'

Members of the Gerety Awards Japan jury say more balanced gender representation in the industry would allow more stories to be told that women can relate to.

Ahead of Cannes Lions, an organisation of women-only juries have been gathering around the world to judge creative work through a female lens. The Gerety Awards have put together a global shortlist of 314 entries from which winners will be announced in September.

In this Japan jury insight panel, Campaign Asia-Pacific caught up with four members of the Japan jury to discuss their thoughts and experiences in judging the global work. The panel consisted of:

  • Ami Mochizuki, producer & head of international unit, Tohokushinsha Film Corporation
  • Maiya Kinoshita , PR planner & copywriter, Dentsu
  • Yumi Tanabe Arnaudo, COO & head of production, Syn Music
  • Miwaza Jemimah, independent creative

In this video, jury members discuss their jury experience, favourite works, differences between Western and Japanese creative work, brand boldness and the need to tell more relatable stories for women in Japan. 

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

20 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

20 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

20 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.