women
Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia
The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.
Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
The brand teamed up with Kylie Kelce to premiere the spot.
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Women's World Cup: seeing is not the same as believing
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
Hyundai taps history to celebrate women's football during World Cup
The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.
FIFA 2023: How brands in the US are kicking off the Women’s World Cup
From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.
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