One2free | 24-Hour Online Shop Launch Campaign | Hong Kong

Through shop.one2free.com, CSL subscribers can log-in and navigate easily through the site to choose their favorite products, services and phone plans. The website is designed with guides and tools that will lead users on a step-by-step basis so to offer a customised experience. The team at TBWA\ Tequila\ Hong Kong explains that, "every computer is now a shop".

This site has includes a Musichollic player on the sidebar to attract more young people adapting to the e-commerce service. The player hosts the latest music list for mobile downloads, giving quick and direct access for music lovers.

One2free has also set up a Facebook page to better target consumers. A 'My one2free Shop’ application can be installed to launch a 'personal online shop.' Vistors can get the latest updates, rates and comments on handset products. One2free is giving away handsets for the top ten users that share the news with the most friends.




Credits:
Project one2free 24-Hour Online Shop Launch Campaign
Client CSL Limited
Creative agency TBWA\ Tequila\ Hong Kong
Executive creative director Mark Ringer
Creative directors Betty Ho
Art directors Issac Ku, Pan Shum, Joe Au
Copywriters Annie Loo, Jean Ng
Technical director Hoi Chen
Account servicing Joanne Lao, Louise Kristensen, Vivian Wong, Dagan Wong, Eric Cheung, Paul So
Strategist Ben Fielding
Media agency OMD Hong Kong
Exposure Print, online