ecommerce
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YouTube partners with Shopee to launch shopping feature
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
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Is this the end of an era for top livestreamers?
China's top livestreamers are becoming either entrepreneurs or celebrities. Meanwhile, more CEOs are joining livestreamers as merchant-led livestreams have been growing rapidly on multiple platforms since last year.
Mondelēz China CMO exits following e-commerce investigation
Mondelēz China confirmed to Campaign that two employees have departed the company following an investigation that took place in late July.
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Tech On Me: Who benefits from the legal war between Shein and Temu?
This week, we look at the escalating legal war between Shein and Temu, Chinese tech giants scrambling to find AI startups, and Klook's new partnership with TikTok, among other tech headlines in the region.
Mondelēz China executives reportedly questioned in e-commerce investigation
Mondelēz China confirmed an ongoing matter in a statement to Campaign, saying the relevant employees have been placed on administrative leave pending investigation results.
Maximising e-commerce success: Proven strategies for modern advertising
Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.
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