csl
Surely there's more that 5G offers than virtual combat?
Latest CSL ad turns Hong Kong into a virtual funhouse of activity... that again includes bashing opponents using VR goggles.
One2free campaign 'funifies' Hong Kong into a virtual playground
HONG KONG - CSL’s mass market brand one2free has launched a long-term mobile campaign to create a kind of alternate Hong Kong where people can escape the pressures of daily life.
1O1O takes aim at entrepreneurs under 39
HONG KONG - CSL's premium brand 1O1O has made its single biggest investment in eight years into a strategic repositioning campaign meant to address a new market segment breaking away from the older 'taipan' businessmen it used to target.
McDonald's and DDB are the belle of the ball at 2012 HK Effie awards
McDonald’s and DDB become the belle of the ball at the 2012 Effie awards gala on 24 May in Hong Kong, its ‘CNY campaign: sharing the blessings with one and all’ won the Grand Effie and Gold. DDB and OMD were the top winning creative and media agencies that night. Other Golds awards went to McCann for its Coca-Cola ‘Chok! Chok! Chok!’ campaign, while TBWA\Tequila Hong Kong’s "Life interrupted - received nothing less than 4G".
CSL ditches 'telco mentality' for customer-centric brand vision
HONG KONG - Mobile service provider CSL has unveiled a new TBWA-designed branding to position itself as a customer-centric organisation, rather than "just" a telecommunications provider.
one2free's 4G LTE campaign pokes fun at slow internet connections
HONG KONG - one2free's 4G LTE integrated campaign, created by TBWA Tequila, takes a jab at excruciatingly slow mobile internet connections.
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