Everything we thought we knew about how ideas spread may be wrong.
In the video opinion above, Jayde Lovell vice-president, digital, with Weber Shandwick Asia-Pacific, argues that technology today is painting a more accurate picture of consumer behaviour than ever before.
As a result, we're learning how wrong our intuition has been about how ideas circulate. And there's no excuse for relying on faulty assumptions: The more PR professionals can use data to make decisions, the better their strategies will be.
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An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.
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EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.
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As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.
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