Everything we thought we knew about how ideas spread may be wrong.
In the video opinion above, Jayde Lovell vice-president, digital, with Weber Shandwick Asia-Pacific, argues that technology today is painting a more accurate picture of consumer behaviour than ever before.
As a result, we're learning how wrong our intuition has been about how ideas circulate. And there's no excuse for relying on faulty assumptions: The more PR professionals can use data to make decisions, the better their strategies will be.
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Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.
Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.
Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.
Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
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